Rihanna has once again revolutionizing the beauty industry by expanding her billion-dollar Fenty Beauty empire to include a brand-new hair care line. The much-anticipated launch of Fenty Hair is set for next week on June 13.
In a vibrant and stylish promotional ad released on Tuesday, Rihanna rocked a striking short blonde cropped mullet, setting the tone for the bold and inclusive new brand. The commercial showcases a diverse range of individuals—both men and women—with various hair types, including straight, permed, curled, and braided styles. This inclusivity is a hallmark of the Fenty brand, which has always emphasized diversity and representation in its products.
The announcement has generated a wave of excitement among fans and beauty enthusiasts. Forbes estimates that Rihanna's Fenty brand is worth a staggering $2.8 billion, and it has built a reputation for quality and innovation that customers trust. The introduction of Fenty Hair is expected to follow in the successful footsteps of Fenty Beauty and Fenty Skin.
The celebrity hair care market has been growing rapidly, with numerous stars venturing into this booming industry. In recent months, high-profile names like Beyoncé, The Rock, and Rita Ora have all launched their own hair care lines, highlighting the increasing popularity and potential of this sector.
Rihanna’s foray into hair care is poised to make a significant impact, bringing her signature blend of style, inclusivity, and quality to a new realm of beauty. As the launch date approaches, the anticipation continues to build, promising another groundbreaking success for the Fenty empire.